Topcurve integrates the best sales and marketing solutions in the market to help our clients increase their sales. In the past, marketing and sales were fueled by different goals – marketing generated leads while sales closed those leads. The problem with this approach is that marketing is on the sidelines cheerleading, while sales is on the field closing the deals. In an age of fierce global competition, successful companies understand how to optimize their marketing departments.
We witnessed companies leaving a considerable amount of potential revenue on the table, so we began advising our clients to utilize an integrated sales and marketing approach. Now, marketing’s goal is to generate opportunities (not just leads), and sales converts those opportunities into revenues. The clear benefit with this holistic marketing and sales approach is that marketing is able to work in unison with sales, rather than remaining divided from one another. Data is the breadbasket that allows both departments to collaborate together. This allows business decisions to rely more on facts than pure emotion.
After implementing our solution, sales and marketing departments work closely together to optimize revenue.
Topcurve specializes in Marketo and Eloqua. Our philosophy is that business should control their data (architecture) not the other way around. Alignment between data and business is key to success.
Topcurve connects applications (cloud or on-premise) together with SnapLogic. Data integration has always been on the wish list for many department heads. However, the required investment often made this task cost-prohibited, because the cost couldn't be justified.
Companies are leveraging the unlimited free features on Drupal, a free content management system (CMS), which enables sales and marketing departments to update content and manage data easily. Sales and marketing departments do not have to pay web designers or web developers to update their content any longer.